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About us

Our Mission


Deliver teas to elevate your customers' tea experience.

To do so, we collaborate with local tea farmers who care about sustainability and cultivate their tea with passion.

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The Tea Experience


From our local growers to your shelves, discover how we deliver a variety of teas that bring joy to your customers.

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Our Selection

Explore our curated tea blends, each thoughtfully crafted to deliver flavor, aroma, and a touch of nature's essence.

Meet our team

Passionate experts fueling our journey

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of tea blends, marketing, and customer experience strategies.

Mich Stark

Chief Commercial Officer

John thrives on challenges. With years of experience as a Commercial Director in the tea industry, John has propelled the company to new heights. He is a visionary leader.

James Lee

Chief Technical Officer

Sarah is a passionate tea enthusiast who loves her work. She mentors over 100 tea specialists and nurtures a community of tea lovers.

Iris Joe

Chief Financial Officer

Emma, with her extensive knowledge of tea sourcing and blending, helps us navigate the market and enhance our offerings. She is committed to driving growth and utilizes her expertise to elevate our company to new heights.